“I had this beautiful idea and we got carried away with ourselves,” Bono said at the time. Bono even apologized to fans a month later during an online Q&A. 9, 2014, Apple - in response to the backlash - issued instructions on how to delete the album from libraries. While U2 fans likely appreciated the freebie, many iTunes users did not: Soon after its arrival on Sept. But what was the worst that could happen? It would be like junk mail.” But if the idea was getting our music to people who might not have had a remote interest in our music, maybe there might be some pushback. “If just getting our music to people who like our music was the idea, that was a good idea. Kim Kardashian's Beats Earbuds Are Back in Stock, Just in Time for Gift-Giving Season Wouldn’t that be wonderful?,’” likening the move to Netflix buying a movie and distributing it subscribers for free. I think you pay us for it, and then you give it away free, as a gift to people. “‘No,’ I said, ‘I don’t think we give it away free. The point is to make sure musicians get paid,'” Bono writes Cook told him. “‘You want to give this music away free? But the whole point of what we’re trying to do at Apple is to not give away music free. In the memoir, Bono opens up about his conversation with an incredulous Apple CEO Tim Cook about the idea of giving away the band’s then-new album for free. As one social media wisecracker put it, ‘Woke up this morning to find Bono in my kitchen, drinking my coffee, wearing my dressing gown, reading my paper.’ Or, less kind, ‘The free U2 album is overpriced.’ Mea culpa.” “I’d thought if we could just put our music within reach of people, they might choose to reach out toward it. “I take full responsibility,” Bono writes in his upcoming memoir Surrender: 40 Songs, One Story, an excerpt of which was published Saturday in the Guardian. Bono has once again apologized for U2’s The Songs of Innocence showing up unsolicited in iTunes libraries around the world, with the singer detailing the thought process leading up to and backlash following the 2014 stunt.
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