![]() Wealthsimple Trade, a zero-commission stock and exchange-traded fund (ETF) trading mobile app, was available as a beta in August 2018 and publicly launched in March 2019. On 5 April 2018, the firm launched Wealthsimple Save, a high-interest savings account with a rate that will always be higher than traditional banks. The service is intended for advisors who wish to maintain clients with accounts below their minimum requirements. Also, that month, Wealthsimple launched Wealthsimple for Advisors, an automated platform for financial advisors. In May 2016, the firm announced a partnership with Mint, thus allowing clients to sync their Wealthsimple investment account to Mint's budgeting software. In March 2016, Wealthsimple began offering clients access to socially responsible investment funds. In 2016, the 20th Annual Webby Awards named Wealthsimple its Best Financial Services/Banking website. In 2015, Product Hunt Toronto honored Wealthsimple with its first-ever Product of the Year Award. 2016–present: focus on product offerings resulted in the assets under management comprising CA$400,000,000 across 10,000 customer accounts. ![]() The acquisition of Canadian ShareOwner Investment Inc. Through the acquisition, Wealthsimple became an owner of one of Canada's 14 discount brokerages (2015) alongside other owners of discount brokerages including Bank of Montreal and Royal Bank of Canada. In December 2015, Wealthsimple merged with Canadian ShareOwner Investments Inc., a Canadian order-execution only broker-dealer. 2015 acquisition of Canadian ShareOwner Investments Inc. In 2014, he returned to Toronto to launch the company. Interest in the spreadsheet helped inspire the idea for Wealthsimple. After bought 1000Memories in 2012, Katchen developed a spreadsheet with tips to help his colleagues set up investment portfolios. Prior to founding Wealthsimple, Michael Katchen worked for 1000Memories, a Silicon Valley-based startup. It is primarily owned by Power Corporation indirectly at 42.5% through investments made through their holdings in Power Financial, IGM Financial and Portag3. As of November 2021, the firm holds over C$15 billion in assets under management. The firm was founded in September 2014 by Michael Katchen, Brett Huneycutt and Rudy Adler and is based in Toronto. is a Canadian online investment management service.
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